Ways to Improve Investor Relations

Investor Relations pic
Investor Relations
Image: inc.com

James Kasim, a graduate of USC’s Marshall School of Business, focused his career on real estate and finance. After serving as senior manager at Ernst & Young for 12 years, Jim accepted the position of Chief Financial Officer at Pacific Properties Trust, Inc. Apart from leading the company’s merger and formation transactions, James Kasim was also responsible for establishing investor relations.

Here are some ways to strengthen investor relations:

Encourage board participation. Big companies often delegate a team of executives, such as the chairman, CFO, or managing director, to lead investor relations (IR) activities. Despite the involvement of top-level management, the whole board should also participate in IR activities, by such means as including investor relations issues in meeting agendas.

Recognize investor value. A major factor in investor selection is funding capability. But apart from providing business capital, investors are also mentors who often share their expertise and invaluable insights. Recognizing their value benefits the company, since investors can help accelerate the business as long as they are given a voice.

Communicate regularly. Not all investors require constant reports on the company’s progress. However, sending regular updates is a way of acknowledging them for their contribution to the company’s development.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s