James Kasim, a graduate of USC’s Marshall School of Business, focused his career on real estate and finance. After serving as senior manager at Ernst & Young for 12 years, Jim accepted the position of Chief Financial Officer at Pacific Properties Trust, Inc. Apart from leading the company’s merger and formation transactions, James Kasim was also responsible for establishing investor relations.
Here are some ways to strengthen investor relations:
Encourage board participation. Big companies often delegate a team of executives, such as the chairman, CFO, or managing director, to lead investor relations (IR) activities. Despite the involvement of top-level management, the whole board should also participate in IR activities, by such means as including investor relations issues in meeting agendas.
Recognize investor value. A major factor in investor selection is funding capability. But apart from providing business capital, investors are also mentors who often share their expertise and invaluable insights. Recognizing their value benefits the company, since investors can help accelerate the business as long as they are given a voice.
Communicate regularly. Not all investors require constant reports on the company’s progress. However, sending regular updates is a way of acknowledging them for their contribution to the company’s development.